Cravens, David W.
Strategic marketing
David W. Cravens, Nigel F. Piercy.
- 10th ed.
- New York : McGraw-Hill, c2013.
- xviii, 653 p. : ill. ; 26 cm.
Previous ed.: 2009.Uk. Formerly CIP.
9780071326230 0071326235 (pbk.)
Marketing--Management.
Strategic planning
Marketing--Management--Case studies
658.802 CR ST