TY - BOOK AU - Cravens,David W. AU - Piercy,Nigel F. TI - Strategic marketing SN - 9780071326230 U1 - 658.802 CR ST PY - 2013/// CY - New York PB - McGraw-Hill KW - Marketing KW - Management KW - Strategic planning KW - Case studies N1 - Previous ed.: 2009.Uk. Formerly CIP; Includes bibliographical references and index; MARK935, MARK344 UR - https://oldmy.uowdubai.ac.ae/library/login/login6.html ER -