Baladi, Joseph. <br/><br/>
The brutal truth about Asian branding and how to break the vicious cycle / 
Joseph Baladi. 
 - Singapore :  John Wiley & Sons,  2011. 
 - viii, 280 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands. 
<br/><br/><label>ISBN: </label>9780470826478 
<br/><br/><label>LCCN: </label>2011380134 
<br/><br/><label>Nat. Bib. No.: </label>GBB095269  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015623571  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Asia.<br/>Branding (Marketing)--Asia.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B24 2011 
<br/><br/><label>Dewey Class. No.: </label>658.827095