Keller, Ed. <br/><br/>
The face-to-face book :  why real relationships rule in a digital marketplace / 
Ed Keller and Brad Fay. 
 - 1st Free Press hardcover ed. 
 - New York :  Free Press,  c2012. 
 - xv, 287 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 249-272) and index. 
<br/><br/>The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing". 
<br/><br/> Publisher's Weekly, March 2012  Publisher's Weekly 
<br/><br/> Marketing experts Keller and Fay, of the Keller and Fay Group, argue that social networking cannot truly replace face-to-face conversations by using numerous examples and case histories of successes and failures, focusing on the "social" in social media, and suggest that producing conversations, interactions, and social influence should be the object of marketing. 
<br/><br/> Adult  Follett Library Resources  Adult 
<br/><br/><label>ISBN: </label>9781451640069 (trade) 1451640064 (trade) 
<br/><br/><label>LCCN: </label>2012001413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Social marketing.<br/>Marketing--Social aspects.<br/>Advertising.<br/>Marketing.<br/>Marketing--Social aspects.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .K45 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/72