Hey whipple squeeze this! : the classic guide to creating great ads /
by Luke Sullivan with Sam Bennett.
- 4th ed.
- Hoboken, NJ : Wiley, c2012.
- xiii, 386 p. : ill. ; 23 cm.
Includes bibliographical references (p. 351-365) and index.
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
Adult Follett Library Resources. Adult.
9781118101339 (pbk. : acid-free paper) 1118101332
2011039737
Advertising copy. BUSINESS & ECONOMICS / Advertising & Promotion.