TY - BOOK AU - Sullivan,Luke AU - Bennett,Sam TI - Hey whipple squeeze this!: the classic guide to creating great ads SN - 9781118101339 (pbk. : acid-free paper) AV - HF5825 .S88 2012 U1 - 659.13/2 23 PY - 2012/// CY - Hoboken, NJ PB - Wiley KW - Advertising copy KW - BUSINESS & ECONOMICS / Advertising & Promotion KW - bisacsh N1 - Includes bibliographical references (p. 351-365) and index; Adult; Follett Library Resources; Adult; MARK333 N2 - Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency ER -