The Oxford handbook of strategic sales and sales management / Strategic sales and sales management edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy. - Oxford ; New York : Oxford University Press, 2011. - xxi, 637 p. : ill. ; 26 cm. - Oxford handbooks in business and management .

Includes bibliographical references and index.

9780199569458 (hbk.) 0199569452 (hbk.)

2010933155

GBB097893 bnb

015629148 Uk


Marketing--Management.
Sales management.

HF5415.13 / .O97 2011

658.8