Braun, Thom,  1953- <br/><br/>
The philosophy of branding :  great philosophers think brands / 
Thom Braun. 
 - London :  Sterling, VA :  Kogan Page,  2004. 
 - 192 p ;  19 cm. 
<br/><br/> Examines fundamentals of the development and management of brands through the perspective of various philosophies, with perspectives based on the ideas of philosophers such as Plato, Descartes, Rousseau, and Wittgenstein. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780749441937 (trade) 0749441933 (trade) 
<br/><br/><label>LCCN: </label>2003028084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Philosophy.<br/>Business names--Philosophy.<br/>Product management--Philosophy.<br/>Brand name products--Philosophy.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / B74 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/27/01