Lea-Greenwood, Gaynor. <br/><br/>
Fashion marketing communications / 
Gaynor Lea-Greenwood. 
 - West Sussex :  Wiley & Sons,  c2013. 
 - xi, 203 p. :  col. ill. ;  24 cm. 
<br/><br/> This will be the first British textbook on the subject. * International approach, reflecting the global market for fashion. * The clothing industry is vast, currently worth GBP35 billion a year in the UK and growing. 
<br/><br/> Effective communications with consumers are especially necessary for success in a business as ephemeral and competitive as fashion. This textbook for students of fashion design, fashion marketing, and communications sets out all that they need to successfully participate in the increasing number of courses with marketing communications as a component. Taking an international approach that reflects the global fashion market, this invaluable resource features many real-world case studies for practical, hands-on learning. 
<br/><br/><label>ISBN: </label>978-1405150606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising.<br/>Communication in marketing.<br/>Business communication.<br/>HEALTH & FITNESS / Beauty & Grooming.