Kotler, Philip. Principles of marketing. - 13th ed., Global ed. Philip Kotler, Gary Armstrong - Upper Saddle River, N.J. : London : Prentice Hall ; Pearson Education [distributor], 2010. - 1 v. 637 p. (various pagings) : ill. (chiefly col.) ; 28 cm. Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2008. Formerly CIP. Includes bibliographical references and index. ISBN: 9780137006694 (pbk.) £48.99 0137006691 (pbk.) £48.99 Nat. Bib. No.: GBA8D0790 bnb Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8