Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - International ed., 9th ed. 
 - Boston ;  [London :  McGraw-Hill],  2009. 
 - xv, 784 p. :  ill., maps ;  26 cm. 
<br/><br/> Previous ed.: 2006.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071263351 ( pbk.) :  £45.99 0071263357 ( pbk.) :  £45.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA800019  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.802