Mullins, John W. <br/><br/>
Marketing management :  a strategic decision-making approach / 
John W. Mullins. 
 - 6th ed., international ed.  John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr 
 - Boston ;  London :  McGraw-Hill Irwin,  c2008. 
 - xix, 533 p. :  ill. ;  26 cm. 
<br/><br/> Previous ed.: 2005.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071101097 (pbk.)  £41.99 0071101098 (pbk.)  £41.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA664191  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802