Marketing management
a strategic decision-making approach
Mullins, John W.
creator
Walker, Orville C.
Boyd, Harper W.
text
bibliography
xxu
Boston
London
McGraw-Hill Irwin
c2008
2008
6th ed., international ed.
monographic
eng
xix, 533 p. : ill. ; 26 cm.
John W. Mullins.
Previous ed.: 2005.
Formerly CIP.
Includes bibliographical references and index.
Marketing
Management
658.802
9780071101097 (pbk.)
0071101098 (pbk.)
StDuBDS
060718
20170126095946.0
53108
eng