Wood, Marian Burk. <br/><br/>
The marketing plan handbook / 
Marian Burk Wood. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2014. 
 - xiv, 210 p :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. 
<br/><br/><label>ISBN: </label>9780133078350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Handbooks, manuals, etc.