TY - BOOK AU - Zikmund,William G. AU - D'Amico,Michael TI - Marketing: creating and keeping customers in an e-commerce world SN - 0324028113 AV - HF5415 .Z54 2001 U1 - 658.8 21 PY - 2001/// CY - Cincinnati, Ohio PB - South-Western College Pub. KW - Marketing N1 - Includes bibliographical references (p. 660-669) and indexes; TBS904 ER -