Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Debbie J. MacInnis, Rik Pieters. 
 - 6th ed. 
 - Boston :  Houghton Mifflin,  c2013. 
 - xix, 497 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 555-656) and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781133274490 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .H69 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/342