Ries, Al. <br/><br/>
The 22 immutable laws of marketing :  violate them at your own risk / 
 Twenty-two immutable laws of marketing 
Al Ries and Jack Trout. 
 - 1st pbk. ed. 
 - New York :  HarperBusiness,  1994, c1993. 
 - xii, 143 p. :  ill ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/> Identifies and describes twenty-two laws the authors argue can make the difference between success and failure in the marketplace. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/>
<br/><br/><label>ISBN: </label>0887306667 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R54369 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8