Action and insights - Middle East North Africa : east meets west /
edited by Melodena Stephens Balakrishnan, Ian Michael, Immanuel Azaad Moonesar.
- Bingley : Emerald, c2013.
- xxvii, 203 p. : col. ill., maps ; 25 cm.
- Action and insights ; 3 .
The Academy of International Business is a leading global association of scholars and specialists in the field of international business which was established in 1959. This book focuses on the real business management problems that MENA-based organizations face through teaching cases.