Strategic marketing : decision making and planning /
Strategic marketing : decision making and planning
Peter Reed.
- 3rd ed.
- South Melbourne, Vic. : Cengage Learning, 2010.
- xii, 364 p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Previous ed.: 2006.
Includes bibliographical references and index.
System requirements for accompanying CD-ROM: Macromedia Flash (included on disc) ; Adobe Acrobat Reader or similar for PDF files (Included on disc) ; Microsoft Word.
9780170185325
Marketing--Planning--Textbooks. Marketing--Management--Textbooks. Marketing--Study and teaching (Higher)