Strategic brand management : building, measuring and managing brand equity
Kevin Keller
- 4th ed.
- New York : Pearson Education, 2013.
- 590 p. : ill. ; 25 cm.
Global edition.
Includes bibliographical references and index.
For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.