TY - BOOK AU - Keller, Kevin Lane, TI - Strategic brand management: building, measuring and managing brand equity SN - 9780273779414 AV - HF5415.15 .E43 2007 U1 - 658.8/27 22 PY - 2013/// CY - New York PB - Pearson Education KW - Product management KW - Strategic planning N1 - Global edition; Includes bibliographical references and index; MARK333 MARK980 N2 - For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity UR - http://ezproxy.uow.edu.au/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1417975&site=eds-live ER -