Peng, Mike W.,  1968- <br/><br/>
Global strategy / 
Mike W. Peng 
 - 3rd ed. 
 - Mason, Ohio :  South-Western,  c2014. 
 - xxx, 530 p. :  ill. ;  24 cm. 
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<br/><br/> Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac. 
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<br/><br/><label>ISBN: </label>9781133964612 1133964613 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management<br/>Globalization<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.18