Integrated marketing communications in advertising and promotion
Shimp, Terence A.
creator
Andrews, Craig J.
text
xxu
United States
United Kingdom
South-Western/Cengage Learning
c2013
2013
9th ed.
monographic
eng
xxii, 729 p. : ill. ; 30 cm.
Terence A. Shimp.
Includes index.
MARK940 MARK333 UOWD
Communication in marketing
Sales promotion
Advertising
Direct marketing
658.802
978-1133191421
StDuBDS
090313
20170126100017.0
53542
eng