Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. - 10th ed. - Mason, OH : South-Western Cengage Learning, c2013. - xxxv, 677 p. : col. ill., col. maps ; 28 cm.

Includes bibliographical references and indexes.



9781133627517 113362751X

2012939204


Export marketing.

HF1416 / .C953 2013