Sharp, Byron. <br/><br/>
Marketing :  theory, evidence, practice / 
Byron Sharp. 
 - South Melbourne, Vic. :  Oxford University Press,  2013. 
 - liv, 609 p. :  ill. (some col.), ports. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 572-596) and index. 
<br/><br/><label>ISBN: </label>9780195573558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Industrial management.
<br/><br/><label>Dewey Class. No.: </label>658.8