Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush. 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2010. 
 - xxvii, 669 p. :  col. ill. ;  26 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780136071464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPSS for Windows.<br/>Marketing research.