Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler...[et al]. 
 - 6th. ed., European ed. 
 - Harlow :  Pearson Education,  2013. 
 - xxx, 683 p :  col. ill. ;  28 cm. 
<br/><br/> Includes references and indexes. 
<br/><br/><label>ISBN: </label>9780273742975 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.