Wood, Marian Burk. <br/><br/>
Essential guide to marketing planning / 
Marian Burk Wood. 
 - 2nd ed. 
 - Harlow, Eng. ;  New York, NY :  Pearson Financial Times,  c2010. 
 - xx, 303 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control. 
<br/><br/><label>ISBN: </label>9780273725763 (pbk.) 
<br/><br/><label>LCCN: </label>2010009679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W656 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/02