Sachs, Jonah. <br/><br/>
Winning the story wars :  why those who tell and live the best stories will rule the future / 
Jonah Sachs. 
 - Boston :  Harvard Business Review Press,  c2012. 
 - viii, 264 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 241-249) and index. 
<br/><br/> Explains how the power of stories can help businesses build brands. 
<br/><br/><label>ISBN: </label>9781422143568 1422143562 
<br/><br/><label>LCCN: </label>2011053284 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Storytelling--Psychological aspects.<br/>Consumers--Psychology.<br/>Social media.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S223 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/02