TY - BOOK AU - Sachs,Jonah TI - Winning the story wars: why those who tell and live the best stories will rule the future SN - 9781422143568 AV - HF5415 .S223 2012 U1 - 658.8/02 23 PY - 2012/// CY - Boston PB - Harvard Business Review Press KW - Marketing KW - Social aspects KW - Storytelling KW - Psychological aspects KW - Consumers KW - Psychology KW - Social media N1 - Includes bibliographical references (p. 241-249) and index N2 - Explains how the power of stories can help businesses build brands ER -