Introduction to electronic commerce / 
Efraim Turban ... [et al.]. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2011. 
 - xlii, 495 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects. 
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<br/><br/><label>ISBN: </label>9780136109235 0136109233 (pbk.) 
<br/><br/><label>LCCN: </label>2010006664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .T87 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/72