Burns, Alvin C.
Marketing research /
Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha
- 7th ed.
- Boston : Pearson, c2014.
- 487 p. : col. ill. ; 26 cm.
"International Edition" - Cover page.
Includes bibliographic references and index.
9780273768517 0133074676
2012027317
Marketing research
HF5415.2 / .B779 2014
658.8/3