Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush, Nilanjana Sinha - 7th ed. - Boston : Pearson, c2014. - 487 p. : col. ill. ; 26 cm.

"International Edition" - Cover page.

Includes bibliographic references and index.



9780273768517 0133074676

2012027317


Marketing research

HF5415.2 / .B779 2014

658.8/3