Rossiter, John R. <br/><br/>
Measurement for the social sciences :  the C-OAR-SE method and why it must replace psychometrics / 
John R. Rossiter. 
 - New York :  Springer,  c2011. 
 - xv, 169 p. :  ill. ;  25 cm. 
<br/><br/>
<br/><br/>Rationale of C-OAR-SE -- Validity and reliability -- Object classification and measures -- Attribute classification and measures -- Rater entity classifications -- Selection of item-type and answer scale -- Enumeration and scoring rule -- Qualitative research from a C-OAR-SE perspective -- DROAVR application checklist. 
<br/><br/><label>ISBN: </label>9781441971579 
<br/><br/><label>LCCN: </label>2010938285 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences--Research--Methodology.<br/>Social sciences--Statistical methods.<br/>Marketing research--Methodology.<br/>Psychometrics.<br/>Consumer behavior--Research.
<br/><br/><label>Dewey Class. No.: </label>300.72