Wilson, Alan. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Alan Wilson; et al. 
 - 2nd European ed. 
 - London :  McGraw-Hill Higher Education,  c2012. 
 - xxv, 559 p. :  ill. (chiefly col.) ;  27 cm. 
<br/><br/> Previous ed.: 2008. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077131715 
<br/><br/><label>Nat. Bib. No.: </label>GBB1D3527  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8