Armstrong, Gary.
Marketing : an introduction /
Gary Armstrong ... [et al.].
- 2nd ed.
- Harlow : Pearson, c2012.
- xxxi, 603 p. : ill. ; 27 cm.
Formerly CIP.
Includes bibliographical references and index.
9780273762607 (pbk.) £42.99 0273762605 (pbk.) £42.99
GBB233318 bnb
Marketing--Textbooks.
658.8