Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon. - 7th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xviii, 654 p. : ill. (chiefly col) ; 29 cm.

Includes bibliographical references and indexes.



0132186942

2005056382


Consumer behavior.

HF5415.32 / .S6 2007

658.8/342