Korhan, Jeff, 1957- Built in social : essential social marketing practices for every small business / Jeff Korhan. - Hoboken, N.J. : Wiley, c2013. - viii, 216 p. : ill. ; 23 cm. Includes bibliographical references (p. 195-197) and index. ISBN: 9781118529744 (hbk.) LCCN: 2012049075 Subjects--Topical Terms: Social marketing.Small business. LC Class. No.: HF5414 / .K667 2013 Dewey Class. No.: 658.8/72