Powell, Guy R. <br/><br/>
ROI of $ocial media :  how to improve the return on your social marketing investment / 
 ROI of social media  Return of investment of social media 
Guy Powell, Steven Groves, Jerry Dimos. 
 - Singapore :  John Wiley & Sons (Asia),  c2011. 
 - xviii, 289 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 279) and index. 
<br/><br/><label>ISBN: </label>9780470827413 (hbk.) 0470827416 (hbk.) 
<br/><br/><label>LCCN: </label>2011414226 
<br/><br/><label>Nat. Bib. No.: </label>GBB0A4301  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015638959  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Marketing.<br/>Social media--Economic aspects.<br/>Online social networks--Economic aspects.<br/>Social marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .P69 2011 
<br/><br/><label>Dewey Class. No.: </label>658.802