Kerpen, Dave. <br/><br/>
Likeable social media :  how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) / 
Dave Kerpen. 
 - New York :  McGraw-Hill,  c2011. 
 - xii, 270 p. :  ill. ;  23 cm. 
<br/><br/> Featuring new sections on Pinterest, Instragram, Google+ and more. -- cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A guide to business marketing on the Web, featuring steps to create and implement a social media plan and suggestions to improve customer relations, deliver value, and make a business more "likeable". 
<br/><br/> Adult  Follett Library Resources.  Adult. 
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<br/><br/><label>ISBN: </label>9780071762342 0071762345 
<br/><br/><label>LCCN: </label>2011008764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Online social networks.<br/>Social media--Economic aspects.<br/>Customer relations.<br/>Branding (Marketing)<br/>Internet marketing.<br/>Social networking.<br/>Communication--Economic aspects.<br/>Customer relations.<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .K425 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/72