Global remix : the fight for competitive advantage /
Richard Scase.
- London ; Philadelphia : Kogan Page, 2007.
- x, 180 p. : ill ; 24 cm.
Includes index.
Global appetites, local tastes -- Is your company doomed, at least in its present form? -- Hunting, farming and fulfilling future talent -- Cut the managers and bring in the leaders -- Young Asia meets the Old West : key demographics will change your markets -- Hello to lifestyle tribes and what they can do for your business -- The politics of tomorrow and what it means for business -- Global remix : the new corporate playlist.
0749448717 9780749448714
2006026474
Globalization--Economic aspects. International business enterprises--Management. Competition. Strategic planning.