Scase, Richard.

Global remix : the fight for competitive advantage / Richard Scase. - London ; Philadelphia : Kogan Page, 2007. - x, 180 p. : ill ; 24 cm.

Includes index.



Global appetites, local tastes -- Is your company doomed, at least in its present form? -- Hunting, farming and fulfilling future talent -- Cut the managers and bring in the leaders -- Young Asia meets the Old West : key demographics will change your markets -- Hello to lifestyle tribes and what they can do for your business -- The politics of tomorrow and what it means for business -- Global remix : the new corporate playlist.

0749448717 9780749448714

2006026474


Globalization--Economic aspects.
International business enterprises--Management.
Competition.
Strategic planning.

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