Cagan, Jonathan,  1961- <br/><br/>
Creating breakthrough products :  innovation from product planning to program approval / 
Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum. 
 - Upper Saddle River, NJ :  Prentice Hall PTR,  c2002. 
 - xxx, 302 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The authors describe factors that lead to successful innovation in business and an approach to create consumer and industry trends, covering the entire process from strategic planning to product development. 
<br/><br/> Adult  Follett Library Resources.  Adult. 
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<br/><br/><label>ISBN: </label>9780139696947 (trade) 0139696946 (trade) 
<br/><br/><label>LCCN: </label>2001052319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Production planning.<br/>Product management.<br/>Marketing research.<br/>New products.<br/>Manufacturing processes.<br/>Marketing--Management.<br/>Marketing--Research.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .C34 2002 
<br/><br/><label>Dewey Class. No.: </label>658.5/75