Design thinking :  integrating innovation, customer experience and brand value / 
edited by Thomas Lockwood. 
 - New York :  Allworth Press,  c2010. 
 - xvii, 285 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Argues that design processes, principles, and solutions can be used to solve any business problem; and discusses using design for brand building, designing meaningful customer experiences, and related topics. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781581156683 1581156685 (pbk.) 
<br/><br/><label>LCCN: </label>2009026966 
<br/><br/><label>Nat. Bib. No.: </label>GBA981960  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015352170  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial design.<br/>Product design.
<br/><br/><label>LC Class. No.: </label>TS171.4  / .D4865 2010 
<br/><br/><label>Dewey Class. No.: </label>658.5/752