Fill, Chris.
Marketing communications : contexts, strategies, and applications /
Chris Fill.
- 4th ed.
- New York : Pearson Education LTD, 2005.
- p. cm.
Includes bibliographical references and index.
0273687727 (alk. paper)
2005048672
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2005
658.8/02