Felton, George,  1947- <br/><br/>
Advertising :  concept and copy / 
George Felton. 
 - 3rd ed. 
 - 320 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. 
<br/><br/><label>ISBN: </label>9780393733860 
<br/><br/><label>LCCN: </label>2013004842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .F43 2013 
<br/><br/><label>Dewey Class. No.: </label>659.1