Keller, Kevin Lane, 1956-

Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2012. - xxv, 940 p. : ill. ; 25 cm.

Formerly CIP.

Includes bibliographical references and index.

9780273737872 (pbk.) : £44.99 0273737872 (pbk.) : £44.99

2011026834

GBB120996 bnb


Brand name products--Management.
Brand name products--Management.--Europe

HD69.B7 / K449 2012

658.827