Keller, Kevin Lane, 1956- Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2012. - xxv, 940 p. : ill. ; 25 cm. Formerly CIP. Includes bibliographical references and index. ISBN: 9780273737872 (pbk.) : £44.99 0273737872 (pbk.) : £44.99 LCCN: 2011026834 Nat. Bib. No.: GBB120996 bnb Subjects--Topical Terms: Brand name products--Management.Brand name products--Management.--Europe LC Class. No.: HD69.B7 / K449 2012 Dewey Class. No.: 658.827