Aronczyk, Melissa. <br/><br/>
Branding the nation :  the global business of national identity / 
by Melissa Aronczyk. 
 - ix, 226 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>List of illustrations -- Acknowledgements -- Introduction: there must certainly be some such place -- Nation and brand : keywords for the twenty-first century -- The new and improved nation : how culture became competitive -- Living the brand : the identity strategies of nation branding consultants -- Creative tension, normal nation : branding national identity in Poland -- From bland to brand : transforming Canadian culture -- Trading spaces : the world tour -- Conclusion: variable utopias -- List of references -- Notes -- Index. 
<br/><br/><label>ISBN: </label>9780199752164 9780199752171 (pbk. : alk. paper) 0199752168 0199752176 
<br/><br/><label>LCCN: </label>2013004224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>International relations.<br/>Mass media and international relations.<br/>National characteristics--Political aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .A76 2013 
<br/><br/><label>Dewey Class. No.: </label>352.7