Cohen, William A., 1937-

The marketing plan / William A. Cohen. - 5th ed. - Hoboken, NJ : J. Wiley & Sons, c2006. - xviii, 350 p. : ill ; 28 cm.

Includes bibliographical references (p. 345-346) and index.



047175529X (pbk. : alk. paper) 9780471755296

2005056170


Marketing--Management.

HF5415.13 / .C6348 2006

658.8/02