Cohen, William A., 1937-
The marketing plan /
William A. Cohen.
- 5th ed.
- Hoboken, NJ : J. Wiley & Sons, c2006.
- xviii, 350 p. : ill ; 28 cm.
Includes bibliographical references (p. 345-346) and index.
047175529X (pbk. : alk. paper) 9780471755296
2005056170
Marketing--Management.
HF5415.13 / .C6348 2006
658.8/02