The
marketing plan
Cohen, William A.
1937-
creator
text
bibliography
nju
Hoboken, NJ
J. Wiley & Sons
c2006
2006
5th ed.
monographic
eng
xviii, 350 p. : ill ; 28 cm.
William A. Cohen.
Includes bibliographical references (p. 345-346) and index.
MARK344 MARK935
Marketing
Management
HF5415.13 .C6348 2006
658.8/02
047175529X (pbk. : alk. paper)
9780471755296
2005056170
DLC
051015
20170126093303.0
19705