TY - BOOK AU - Cohen,William A. TI - The marketing plan SN - 047175529X (pbk. : alk. paper) AV - HF5415.13 .C6348 2006 U1 - 658.8/02 22 PY - 2006/// CY - Hoboken, NJ PB - J. Wiley & Sons KW - Marketing KW - Management N1 - Includes bibliographical references (p. 345-346) and index; MARK344 MARK935 ER -