Ries, Al.
Positioning : the battle for your mind /
Al Ries, Jack Trout.
- New York ; London : McGraw-Hill, c2001.
- viii, 213 p ; 21 cm.
"How to be seen and heard in the overcrowded marketplace"--Cover. "With a new preface by Jack Trout"--P. [4] of cover. Includes index.
0071373586 9780071373586
2007298065
Positioning (Advertising)
659.1